dotone

In October ‘09 I posted how Dodge’s agency made Challenger a bonecar n’ forgot about its muscle business. After lots o’ jokes and many Challengers seen on roads there comes Man On Wheels campaign to finally do the car some fair Justice.

What I love about the Man On Wheels microsite is not the execution. I love the copy. It’s exactly how a Muscle car owner thinks about the car n’ I love that attitude being shown.

It’s all talks though!

But then, it’s all about this cowboy who’s admiring the car n’ jus’ talkin’ about it. Again, nothing’s being shown. The car is shown in its whole form, no details are shown. It doesn’t show the Tail, the cowboy jus’ talks about it, the 6.1 Hemi, no burnout is shown, no Engine sound to get you going and most importantly no V8 growl. Nonetheless I loved the campaign, jus’ because it’s the first time ever some works have gone on an online campaign apart from an online test-drive form in Duabi. What is obvious is that the “copy” has won over the rest of the elements of the campaign and the dominant one way duke-style dialogue kills the multimedia purpose of the website. If there was only a little bit of Outdoor n’ off-studio shooting to compliment the campaign, only if there was…

Related posts:

1. Campaign fail, Challenger made a wuss.