Nop! Not for beginners.
Everyone in this whole world has seen a Save, Print, or Email icon/button. So if you can read an article on a news portal does that mean that you’re stupid enough to not know what those icons or buttons mean for an article?
ITP.net , a leading publisher in Dubai calls those tools which are Article tools Advanced Tools. Advanced tools?
I read another post at FlipBlogSpot today that got fire comming out of my ears, I quite don’t understand why Technologists and Marketers take end-users and customers as stupid beings? Middle East is no stupid place nor contains stupid people. I agree the market was a virgin once which is not the case anymore, so don’t abuse it please!
Back to the Advanced Tools. What was the designer thinking while writing such a title for a well known toolset? I tried to put it in all the circles possible, it just don’t fit anywhere. I’m trying to find out who would make the call for such a title; the copy editor, the designer, the hacker, or maybe the CEO himself. That’s a shame. Give the power to users and always think of your audiance as informed, a rule of thumb in communication!.
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2 Comments
1 Tololy wrote:
Indeed, that is a shame. I am not exactly the most brilliant tech person out there but I would imagine any article making light of (whatever) knowledge I have, even if small, would absolutely turn me off. It’s perhaps the motivation behind this “title”, to turn people off. Funny how the world operates these days.
2 dotone wrote:
I sent them an e-mail regarding the same, guess what? They haven’t replied and yet no action too. Complete user ignorence.