Speaking about absolute thinking, and false promises. There is no 100% secure transaction what so ever on the Internet and that’s a fact.

There are really creative secure ways of doing business online, Souq might be one of those, but using a “100%” tag is really an over-talk, over-show, and the worst of all, a false promise.

Here’s a snapshot of the 100% secure promise:

Souq's 100% security promise

While we’re on it, just a paragraph after the promise there’s this note:

Not sure?

Weren’t they so sure a while a go? 100%? If it’s an absolute thing, why is there measures and levels of security labeled by locks and secure icons? It’s like saying something and then saying hey, I was wrong, but still saying it again.

I’m an occasional Souq user and I like the service, but that doesn’t mean that I’d love how they’re trying to reach out.

I just don’t like their approach of Marketing nor their Advertising. Remember the false Shakira Google Ads? And now this. But I still use it, it’s the only service available.

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