Every now and then there’s someone who claims that Middle East is way too slow in adopting Online/Web advertising, which is true. But who does that? Usually the online-ad agencies and it is often taken for granted to a point where marketers are put down and called old-fashioned and old-school thinkers, which I don’t agree with. I believe there should be a need for a technology to be adopted and that’s only possible with knowledge sharing and facts instead of sales brochure data.
To that end, I wrote a tiny peice that was published yesterday on CampaingMe weekly magazine. Here it is. Page impressions don’t mean ads are being read.
Transparency and knowledge sharing are the keywords for such a valuable technology to be successful. And that’s gonna’ happen only when agencies and marketers are on the same page, knowing what exactly online ads are and how the results are converted and turn into another traditional medium only tagged by online.
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