Times are few when you could find a branding/design agency talking humbly yet being effective in the industry and leading. Being in the design industry for years I’ve come to read mission statements, huge lists of team members with bios and info that most of us won’t read. Rareform is unique, there portfolio is one you could always envy them for, yet, they talk humbly about themselves and share how they started their agency with a laptop.
What first led me to Rareform’s hompage was Etisalat’s rebranding, from there I got to find out that they did branding work for Mobily as well. Doing branding work from London for the Middle East’s top telecom brands, that’s the real reach.
What makes me write about this is: I’m in the process of launching a web design & marketing consultancy which has been under the stealth mode for the past year and my thoughts on self identification and portray is a mix of what the market wants and what I could be for my clients. Rareform just gets it so right, with a strategy that is as simple as it gets, which is: Keep it real and be yourself, simply you!. Now they didn’t state those words explicitly, it’s my digestion of their portray.
Give them a visit and be inspired!
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