May 6, 06:03
Sticky Communications pt1
“Information has a sticky nature”, one of the few statements I remember from my final year “Technology Management” subject at college. It’s brighter and brighter everyday that goes by and it keeps getting clear to me how right that statement was.
Another touchy and tangible aspect of communications and information delivery is “Credibility”. Sticky nature of Information added to Credibility measures makes a combination of skewed and distorted messages. Leading to what I call “Sticky Communications”.
Deals could be sealed by Credibility, Proposals get accepted and signed based on the right information, yet the Sticky Communications keep businesses moving forward.
One of the toughest issues to face while running a startup is maintaining credibility, telling your story right, showing your edges, but the questions that pop into minds are: Why should I believe you? Is this another new sales person on the block? Well, everybody’s outsourcing, are you another services sales shop? But, who are you?
So we keep on talk-shop. And talk is cheap. So the time comes to prove what you’ve been claiming by showing current/past work. No matter how good the work is, the image is “New”, your portraying a “Freshy”, a “Junior” in the business block. Which in special cases is a plus. When it comes to Account servicing and heavy clients, that means you are not credible, nor capable of keeping up. Not forgetting sustainability and reliability.
You’re great, I love your ideas, your people sound so fine, but how can I assure that you’re going to exist next year?
Passing the Credibility trap can be tricky, hard to beat and tiring. Time, Achievements, Testimonials & Salesmanship gets it closer to happening until it happens. So you’re the hot guy with hot services out there, how can you Inform? It’s sticky! Hard to transmit new services, new models of servicing and new solutions.
It’s obvious, obvious and ordinary needs are justified and understood. Thus, not that sticky. When it comes to complicated solutions and new services that are being injected to a market or a need has been calling for, that’s the time when stickiness of Information stands out and shows how big of an obstacle it is.