Oct 18, 15:33
Classic/Traditional/Oldschool Marketers Revisited
The latest article at AMEInfo Digital Marketing column sheds light on Online Advertising once again. Mohd Itani points five key reasons why marketers do not go online, while this is the second time I see this, as I’ve seen it before with the same tone and kindda’ close points here(couldn’t find Duri AlAjrami’s article on Arabian Business), I still think it’s a matter of Educating clients with possibilities as Agencies usually really exaggerate on facts and results achieved before launching campaigns, obviously future attempts to go online with campaigns is going to be very debating.
My take, while I’ve written about it before in Arabian Business Portal/CampaignME, it’s about time marketers find out about Web Consultancies and Online Ad Consultancy before heading to Media Buying/Planning agencies. Doesn’t this happen in every other area of business? So should it happen to the Online side of the 360 sphere.
Problem is, Online has always looked cheap, not important, and the last piece of the whole jigsaw in the marketing elements/channels. Why has it become cheap, you ask? Previous industry first-entrants who rushed in the online boom went down and took the whole industry down with’em. That’s why. While all the agencies are trying to raise the quality, awareness, and effectiveness of everything online, radical thinking and bitching about the whole thing will never work again, once again, it’s about Educating and getting the name off the ground all over from the start.
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