Jul 10, 14:39
Huge, yet lacking a Marketing department
Groups n’ Groups of companies under the same belt, 12 and more hours of work time for employees, everyone does everything, everyone has three to four business cards with different designations and representing different companies. And at the end of the day, when the word marketing gets flipped all that gets mentioned are Brochures, Booklets, and yet some more Cards.
Of course, we need a website too, nowadays everybody’s got one and we should too.
So you get enquiries and you and your agency have no clue what is needed, why? That’s because you have no brief sent to you but just a sentence mentioning a website or an online presence, either form an IT executive or some-do-everything guy.
From the first impression, you know that they want everything on a silver plate with zero effort/input. So you come up with all the possibilities that they could benefit from, flexin’ your muscles and stretching horizons for them. And once they’re happy, it’s all good and happening.
And when it’s done, all the creative, development, and planning goes out the window, why? The work flow, the people who have to follow up with the results can’t give it time, and they believe if it’s out there, it should just work, like that.
No Marketing department to follow up, let’s say at least one Marketing Executive or just whoever to see the results. Zip!
What’s sad is the fact that after months of work the work is just put aside and taken as a “we have that” kindda’ asset. Which is fine in most cases since we’ve done our part to the extent of our knowledge and experience and have been blessed with great profitability, but still.
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