Apr 8, 02:46
Microsite: Jeep Compass
Car microsites are usually the best microsites but when it comes to Jeep, it’s always been the opposite. Jeep Compass, once again gets it wrong with their online strategy. First on MSN ads, and now on their microsite. In short, poor creative that is completely based on TVCs and has no online interactivity.
Here’s the TVC, It’s neat, new and fresh.
I still don’t understand why they keep on getting it wrong online!
It’s in Flash but yet has nothing to do with Flash’s capabilities
As if they didn’t employ Flash at all. Zero level of interactivity and engagement. Poor typography, really poor! And the mascot, it’s displayed as if it was an executive’s request to be there or just a pure poor creative decision.
The shortest version of the story is this: Jeep Compass’s microsite is an after after thought work, “hey we need a microsite, here are some pics and the print creative CD is here, get it online by midnight”, that’d be a matching story board.
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