Jun 20, 05:02

The Web for the "Now" Generation

The new tag line or the catch phrase for the new OperaMini beta 4 is “The web for the Now Generation”. At the first glance I read it as “for the New generation”. Got back and I was wondering why was the “N” in capital, then read it as it was—Now. It can’t be a typo, not cuz Opera wouldn’t make mistakes but “New Generation” has been repeatedly used and absued for the last decade. Time for something new, “Now Generation”?

OperaMini 4 Beta, Tagline: The Web for the Now Generation

First thing that came to my mind was the “Play Now” technology that comes with Sony Ericsson Mobiles. Which got me to the idea of having thins Instantly, PlayNow is a pay per listen service via a media player in SE phones. And now “Now Generation”. A generation that wants everything instantly and can’t wait.

If my reading of the phrase and their objective is right, then it’s all about having it instantly. Neat! The all “Now” style is hot and portrays the right “Now” attitude and demand from the web-users on Mobiles.

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