In October ‘09 I posted how Dodge’s agency made Challenger a bonecar n’ forgot about its muscle business. After lots o’ jokes and many Challengers seen on roads there comes Man On Wheels campaign to finally do the car some ...Read More

Facebook group, check. Twitter account, check. Youtube channel, check. Slapping badges from the above sites on the Website, check. Ads on Facebook, check. Ads on Youtube, check. Ads on other sites, check. Now what? Engage! Using all the social networks, bloging n’ microbloging ...Read More

In Arabia it’s often mentioned that users are Forum oriented. And that Arabic readers tend to engage in online Forums or Bulletin Boards activities rather than other types of online activities. So then came Online Advertising to the Arabia and everyone ...Read More

The National's Campaign Landing Page

You read Newspapers so you’re a telephony. You don’t want to click and read and then fill up a form or take down an e-mail address to subscribe. [caption id="attachment_461" align="aligncenter" width="289" caption="The National's Ad Banner"][/caption] Brilliant. The National has medium square ...Read More

Some Agency got this campaign really bad. An epic FAIL for Dodge Challenger not by car’s Design or Engine, by an Ad Agency. A car with such a long history treated that way. Fail! I’m not a fan ...Read More