Years and years digital agencies have been crying n’ whining about how hard it is to sell digital media & products in the Middle East. Ten years later, most of the brands are online, most of the governments have woken ...Read More
In the past if you wanted to know what’s playing in the theaters you had to drive to a theatre n’ grab one of those monthly booklets to know what’s showin’, when, and where. And then came websites that syndicated ...Read More
du’s digital ambitions were arresting in a great piece by The National’s David George-Cosh(@itsdgc). Right from the beginning of the article and its revealings, it’s screaming Weyak, Etisalat’s equivalent to du’s project codenamed Fassel. Flashback to what Etisalat called an ...Read More
Facebook group, check. Twitter account, check. Youtube channel, check. Slapping badges from the above sites on the Website, check. Ads on Facebook, check. Ads on Youtube, check. Ads on other sites, check. Now what? Engage! Using all the social networks, bloging n’ microbloging ...Read More
Yes, it’s one percent of the whole ad spend in the Middle East. That’s the online media spend. How can we fix that? The repeated answers “By educating marketers. Google Adwords is the best solution. E-commerce ain’t working for this ...Read More
