It amazes me how I get this question popping at every web-app meeting. Can we just go social & add up a community? It’s so easy, add that button that shares the page with other apps and web-portals. So simple? As ...Read More

How much could your brand suffer if it didn’t own the domain name that reads its name? Obviously the number is out of reach. What brought my attention back to this issue is by dialing Showtime.com. It’s a domain name ...Read More

Microsoft announced the Beta v2 of SilverLight, the upcoming New media plug-in. The first impression on the tool was greatly negative as Flash has dominated the space for a decade now, Java Applets went down, Shockwave went down(the bigger brother), ...Read More

Microsite debates have always been going on and never stopped. Be it between Designers and Developers or Media Planners and Clients or even the poor web-masters in the background. John W Eliss, a seasoned online ads consultant, denies the need for ...Read More