dotone

I had this in mind for a while but never remembered it while on the posting screen. I noticed a very weird campaign by Nokia lately, I’ve seen it everywhere. The core message is: do more, but the catch phrase was “Be more Nokia”, now that’s a complete copy of the “I Sony Ericsson XYZ” campaigns and new branding messages.

Here’s a TVC in case you haven’t seen the outdoors or prints:

And the SE’s:

While SE verbalized “Sony Ericsson” and swapped it with “Love”, Nokia got it rolling on an Adjective. Not so cool by Nokia! Being an SE fan, I feel proud though.

Related posts:

1. Sony Ericsson P1i
2. Nokia E71 won over my P1i
3. Microsite: Sony Reader
4. And the SE P1i is finally out
5. Jeep on MSN IM ads