A few days ago, ComScore one of the top digital measuring firms published their results for Mobile TV consumption in American’s society. Out of 2000 surveyed users, 2/3 were male and nearly half of the users are aged below 35.
According to ComScore :
comScore also questioned consumers about their top considerations in selecting a Mobile TV service. Not surprisingly, approximately 71 percent of the respondents said that “cost of service” was a top consideration. However, 67 percent of respondents who are interested in subscribing to Mobile TV also said that they would be willing to watch sponsored advertisements in return for free subscriptions, while 64 percent also favored a test period before committing to a subscription.
As part of the study, comScore asked consumers about their awareness of various Mobile TV services. Verizon V-Cast generated the highest overall awareness, with 22 percent of respondents indicating they were familiar with the service. In comparison, 9 percent were aware of MobiTV and 3 percent were aware of Modeo. Among those who currently subscribe to Mobile TV, awareness was substantially higher for Verizon V-Cast (43 percent), MobiTV (34 percent), and Modeo (15 percent).
What’s interesting in this stat is the fact that the winning operator is the one with better awareness among users, which in this case is Verizon’s V-Cast. Talk about Emirates, Etisalat’s MobileTV. Even though Du’s got better content, better channels, the price is double. Etisalat offers 11 channels for AED 39, while Du offers five channels for AED 80. Do the math, better awareness, more content, Etisalat is currently winning.
This stat release should be an eye opener for Du, and yet another proof about how firm Etisalat is in the business.
Let’s wait for the next issue of Madar research publishing for the stats, I won’t be surprised to see Etisalat winning it.
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