Visual Design in general is all about common sense and solving a communication problem, simply, communicating and getting the message home. Some do it in extraordinary ways, some keep it simple, and it all depends on the subject and the audience. But wait! Designing websites that are to be serving points and an interface to a worldly organization can’t be done with having the home page full of flashy animation fading photos chosen(not taken) from a photo stock CD/Website. It’s about serving the visitor with information.

Having my design hat on, looking at Saudi’s World Trade Centre, to my amazement, a multi level menu system for you to find your way, instead of using the homepage as your index to the whole site. In short: no IA design.

Okay, hold on, that’s a rip alarm screaming!

We strive, your business thrives

Rings the bells?

It’s not about showing how good you can pickup photos, or how good you can rip slogans. It’s about communicating a purpose and that purpose is not “Showing that you can design”, it’s “Getting the message home!”.

Enough ranting for today.

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